UTOPICK

UTOPICK Chocolates is an artisan chocolate maker based in Valencia, Spain.

Founded around 2015-2016 by Paco Llopís and Juana Rojas with the goal to produce high-quality, creative, ethically sourced chocolate. They work with “bean-to-bar” practices, meaning they oversee the chocolate from the selecting of cacao beans through to the final bar, emphasizing traceability, sustainability, and fair relationships with the cacao farmers. Their products include single-origin chocolate bars, flavoured bars, gift packs, artisanal decorations, etc. Their branding and packaging are artistic and unique: the design uses an origami boat motif (evoking utopia/adventure) and distinctive packaging that shows creativity, care, and attention to detail. Utopick places emphasis on ethics: transparency in the supply chain, support for farmers via direct trade, sustainable practices.

Mages are used prominently for each pack, giving a clear visual sense of what the gift looks like. There is a filter by price, making it user-friendly to browse by budget. The design looks clean, uses good spacing, consistent presentation for each product. The tone is positive, uplifting, and gift-oriented. The messaging encourages the buyer that this is a sure choice. Branding is consistent with Utopick’s artisanal and premium chocolate positioning. The gift packs feel well curated rather than random assortments. Packaging implied by the imagery seems thoughtful — a balance between aesthetics and meaning.