La Via del Tè

La Via del Tè
La Via del Tè is an Italian tea-specialty brand and chain of tea shops, born in Florence in 1961.
They offer a very wide selection over 250 different teas, from whole-leaf single-origin teas (China, India, Japan, Sri Lanka, etc.) to blends, fruit infusions and herbal teas, plus accessory lines (teapots, cups, tins, filters, gift boxes). La Via del Tè has physical boutiques in several Italian cities Florence, Milan, Turin, etc. and also an online shop. Immense variety — from classic black, green, white, oolong, Pu-Erh, to fragrant blends, fruit infusions and herbal teas. So there’s almost always something for every taste or mood.

The packaging is recognized as “elegant” and part of the brand’s charm: tins, gift boxes, muslin cotton tea-bags, gift sets. All crafted to reflect a refined, somewhat luxurious but not flashy aesthetic. Design isn’t just decoration: packaging conveys brand values — quality, attention to detail, Italian elegance, and invites the user into the ritual of tea rather than quick “brew and go.” Thinking about packaging as part of the “tea-experience,” not just container.

For La Via del Tè, tea is not only a beverage, but a ritual, a culture to be discovered. The branding embraces that: packaging, store design, product range, even education (on how to prepare tea properly all elements align to communicate that message.