Égalité, Milan.Italy
Égalité Milano was born in 2018 in Milan. Its concept: to bring the French boulangerie tradition into an urban, contemporary Milanese setting — mixing “bread, design and irony.” It is not just a bakery: Égalité combines a bakery, café, pastry shop and bistro. Depending on the time of day, you can go for breakfast (fresh croissants, pain au chocolat, breads), lunch (sandwiches, quiches, croque‐monsieur), or even evening aperitif (wine, cocktails, small plates). The founders aim to offer “a moment of sincere pleasure,” bringing back value to artisan bread and baked goods — handcrafted daily with high-quality ingredients, mixing French baking savoir-faire and Italian hospitality. Égalité has expanded: from the original bakery to multiple stores across Milan, signifying growth while keeping the same philosophy.
Branding and Atmosphere
The interior design is a central part of the branding: the spaces are designed by the studio Vudafieri‑Saverino Partners. They combine elements of traditional French boulangerie (visible oven, wood shelving, ceramic tiles, rustic-but-stylish furnishings) with an eclectic, modern, playful aesthetic — bright colours, open bakery lab, and quirky touches.
The brand uses a dose of humour and irony: for example, the decor includes playful French-themed iconography (revolutionaries or old-style aristocrats holding baguettes), mixing a sense of light-heartedness with gastronomic seriousness.
The “open kitchen and bakery-workshop” visible from the dining areas emphasises craftsmanship: customers can watch breads and viennoiseries being made in real time — contributing to transparency, authenticity, and the “hand-made” appeal.
The brand’s identity merges French bakery heritage “boulangerie” with Milanese urban lifestyle — positioning Égalité as a cosmopolitan, design-savvy, yet warm and social place where people meet, eat, drink, relax.
Égalité Milano positions itself at the intersection of artisan craftsmanship + urban lifestyle + playful design. It leverages the reputation and refined savoir-faire of the French boulangerie tradition, reinterpreted through Italian attention to taste and hospitality — while adding a contemporary design sensibility and a friendly, slightly ironic tone. The result: a “boutique bakery & bistro” experience — ideal for those who appreciate good bread, good design, and a cosmopolitan, relaxed atmosphere in the heart of Milan.
