Eutopia, Milan. Italy

Eutopia an independent artisanal pastry-bakery laboratory, where all sweets and baked goods are handmade every day. The brand’s core values center on authenticity, health, and conscious nutrition. They use only natural sweeteners (no refined sugar), and choose organic or biodynamic ingredients, wholegrain flours, extra-virgin olive oil or coconut oil, and other high-quality raw materials — also often from small producers. Through this philosophy, Eutopia wants to redefine what “good pastry” means: not just delicious, but truthful, mindful, and rooted in integrity — a “sweet utopia” that’s also realistic and honest.

Eutopia is not just a pastry shop: it’s a “conscious bakery laboratory” — combining artisanal craftsmanship, nutritional mindfulness, and sustainable values. It stands out by offering natural, organic, thoughtfully made sweets as an alternative to conventional pastry, aiming to educate the palate and promote a healthier relationship with dessert.

Illustration by artist Flamina Veronesi