Alberto Marchetti

Alberto Marchetti is a gelato (ice cream) brand founded by a “maestro gelatiere” who literally grew up surrounded by gelato — his childhood memories come from his father’s cremeria near Turin. The core of the brand identity is simplicity and authenticity: gelato made with few but high-quality ingredients, personally selected all over Italy; often drawing from the network of Slow Food Presidia. The taste philosophy: the gelato must be fresh, creamy, honest — evoking real childhood flavours and genuine quality. Over the years, the brand expanded from a small local shop to multiple gelaterie (in Turin, Milan, Alassio, and elsewhere), but the commitment to “doing things well” remains unchanged.

Branding and Packaging Approach

• The brand avoids unnecessary complexity: the motto is effectively “only what’s needed, nothing more” — this minimalism reflects both in product composition and in brand communication.

• The attention to traceability and provenance is part of the branding: ingredients are personally selected by Alberto throughout Italy, often from small producers tied to Slow Food — this communicates honesty, craftsmanship, and respect for tradition.

• Packaging and design choices follow a philosophy of quality + sustainability: for example, in the past Alberto Marchetti collaborated with a design-oriented company to produce a reusable porcelain + cork container (Gelatoo) for take-away gelato — rejecting disposable polystyrene in favor of beautiful, sustainable solutions.

• The broader product range — like jars of zabaglione, spreads, sorbets — is presented under the same honest, artisanal branding: products described as “good, simple, curated,” reinforcing a sense of a refined yet accessible “artisan food house.”