In 1928 in Florence, when the Chiaverini Brothers established a small business for the production of jams and preserves in the industrial area near Florence. The selection of fruit was rigorous and came from local farmers. Brought to the kitchens of the family business, it was transformed into excellent jams, then packaged in small wooden tubs called “MASTELLI” delivered by bicycles in wicker baskets to the shops around the city.
I love the packaging, it seems me modern, playful with Italian elegance.
The logo includes vintage script elements, evoking a sense of artisanal quality and historical continuity. Minimalistic, avoiding clutter, allowing the brand heritage to be the focus. Some products feature delicate ornamental frames or borders reminiscent of early 20th-century Italian design, giving a touch of nostalgic elegance. Soft, refined color palette (light blues, reds, pastels) used for differentiating flavors or product lines. The colors are never too aggressive, maintaining a sophisticated feel.
www.chiaverinifirenze.it
