Casa Milo “Principato di Puglia”
Casa Milo traces its roots to the historic Gruppo Milo, founded in 1870 focus entirely on pasta and baked goods. The company operates three production plants in Puglia. Known for the “Principato di Puglia – I Nobili line, which elevates traditional regional pasta shapes to premium status .Casa Milo’s premium line "Principato di Puglia – i Nobili" features collage-style labels that blend classical art, folklore, architecture, flora, and symbolism. Each type of pasta has its own character, creating a theatrical narrative rooted in Apulian culture. Instead of just naming the pasta type, each product is given a "persona" with a historical or humorous twist (like characters from a noble court or local folklore), turning each pack into a miniature cultural tale. Elegant serif fonts, soft natural tones like beige, gold, olive green, burgundy, and hand-drawn elements enhance the feeling of authenticity and nobility. Casa Milo use recycled cardboard in certain lines and packaging choices increasingly reflect the brand’s green mission, including mono-materials that are easier to recycle.
