Harper and bone

Harper & Bone is a premium pet food brand, Spanish company. Harper & Bone is regarded as one of the more ethical pet food brands.

High animal welfare standards, No GMOs and Sustainable packaging their packaging is compostable, reducing environmental waste.

Illustrator Kate Larsen

Rather than having the animals “speak” in a typical way, they imagined their inner monologues, giving the brand a witty, warm, slightly subversive tone. The brand world is playful: in storytelling, Harper and Bone might go surfing, do yoga, sing around a campfire all while thinking (in their own minds) about food, adventures, etc.

The name is a clever play: “Harper” feels like a proper name (and is used for the cat character), while “Bone” immediately evokes something related to dogs (bones) so together they represent both cats and dogs in the brand identity.