Taste and Beauty
Portofino, Fine food. Italy
Beautiful packaging with iconic, colourful Ligurian houses.
Portofino is an enchanted place capable of evoking in the imagination an idea of absolute beauty and exclusivity.
Portofino is not just a ”one of a kind” village in the World: it is an ICON OF STYLE, a symbol for people who know how to enjoy the taste of life to the full. Through our products we want everyone - Italians and not - may experience the emotion of Living Portofino.
Portofino Industrie Alimentari is an entirely new Company - based in the heart of the “Monte di Portofino National Park” - which was born from the experience of a company specialised in the production of “Pesto alla Genovese” since 1981. Today, the Portofino product range expresses all our passion for high quality Italian gastronomic tradition.
TRA IL MARE E I MONTI, Liguria
The Minaglia brothers have been making artisan pasta for over 30 years from their hometown of Montoggio, in the Appennine mountains near Genoa. The packaging design of Pasta Liguria is elegant, clean, and strongly evocative of Italian artisanal tradition.
Accents in deep blue and warm terracotta-orange (used for the brand name “Liguria”), which add a Mediterranean and traditional touch. Each box features a beautiful decorative pattern inspired by traditional Italian tiles or ceramics, especially common in Liguria and Mediterranean regions. The blue tile motifs surround a small transparent window that showcases the pasta inside, adding both aesthetic value and functionality. The design feels both premium and authentic, combining modern minimalism with traditional Italian artistry, which would appeal to consumers looking for high-quality, authentic Italian products.
PAESAGGI DI LIGURIA, PASTA
Liguria is a region rich in culinary traditions, telling centuries of history through authentic flavors and high-quality ingredients. Among its most charming corners lie picturesque villages, where gastronomy connects the past and the present. From this fusion is born a new line of pasta, inspired by the most beautiful villages of Liguria. Vibrant houses, narrow streets, boats, and seaside cliffs capture the essence of famous Ligurian locations like Cinque Terre or Portovenere. Each variant (Spaghetti, Trofie, Trenette) showcases a slightly different landscape illustration, adding variety and visual interest. The drawings are simple, almost cartoon-like, but still elegant, evoking both charm and tradition. Bright, cheerful tones: soft greens, blues, yellows, and pastel colors that reflect the sea, hills, and colorful Ligurian buildings.
